Overview
In 2022, I led the UX/UI design for Hue, a short-form video product review app developed at USC’s startup incubator, Lavalab. Over a span of three weeks, I collaborated closely with one product manager and two developers to bring Hue from concept to reality.
Defining the Problem
48% of customer reviews are sponsored.
This makes it challenging for consumers to find honest feedback. With the rise of social media, distinguishing genuine reviews from sponsored content has become increasingly difficult.
This led us to ask:
How might we bring back trust and customization in product reviews?